Waitrose & Partners and Worldwide Fruit showcased their commitment to homegrown British produce with the creation of a bespoke JAZZ™ apple tractor and trailer sampling display.
Putting British apples in the spotlight like never before and highlighting how JAZZ™ has famously extended the British apple season, the tractor debuted at Waitrose’s flagship store in Canary Wharf, London, from April 27th to May 2nd.
The eye-catching display and six-day sampling activity coincided with celebrations for the 20th anniversary of JAZZ™ apples being grown in Britain and saw JAZZ™ apples sampled to scores of people each day, highlighting the distinctive tangy-sweet taste and origin of the apples.
British JAZZ™ apple growers visited the store during the week to lend their support and speak to consumers about why buying British is so important.
