The upcoming Northern Hemisphere JAZZ™ Apple season got off to the perfect start at this year’s
National Fruit Show after the variety scooped first, second and third place on the podium in the
‘UK’s Tastiest Apple’ category, with the winning apples grown by Robert & Oliver Pascall of
Dedicated to showcasing the best of British fruit for over 80 years, the show took place on the 23 rd
and 24th of October at the Kent Event Centre in Detling. Collecting second place in the prestigious
apple competition was JAZZ™ grown by Chandler and Dunn, with Simon Bray picking up the third
Clockhouse Farm is a 4th -generation family farm run by father and son duo Robert and Oliver Pascall.
Originally a mixed farm growing hops, livestock and fruit which began in 1903, they are now farming
approximately 330 hectares to the South of Coxheath in Kent. They first planted JAZZ™ in 2006 on
south-facing slopes with deep cut fertile soil and have a precision irrigation system in place to deliver
the right level of moisture and nutrients for the trees. This year was the first time the farm had put
forward JAZZ™ Apples into the competition at the National Fruit Show.
Winning the title means JAZZ™ Apple retained its crown after triumphing last year and has now
collected the ‘UK’s Tastiest Apple’ title in five out of the last seven years.
Next up for JAZZ™ Apple will be a visit to the NEC in Birmingham for the winter edition of the BBC
Good Food Show, where they will be sampling and selling to over 100,000 consumers over four days
from November 28th to December 1st. The event forms part JAZZ™ Apple’s key marketing activities,
which has also seen the brand recently collaborate with 14 food bloggers to create a free
downloadable recipe book showcasing different and exciting ways to use JAZZ™ in cooking.
Gary Harrison, of Worldwide Fruit Ltd and the UK Commercial Manager for JAZZ™ Apple,
“Winning the ‘UK’s Tastiest Apple’ prize again is fantastic news for the brand and kickstarts the UK JAZZ™ Apple season in the best possible way but it couldn’t be achieved without the hard work of Robert, Oliver and their team who have produced some stunning apples over the summer. The long hours and attention to detail all our growers put in is extraordinary so accolades like this are essential to highlight their dedication and skill. On a brand level, winning the award five out of the last seven times shows how consistent in taste and flavour our apples are and reinforces our opinion that the love for JAZZ™ Apple continues to grow amongst consumers.”