Fresh from finishing this year’s bumper harvest, JAZZ™ apple growers Simon Bray and Peter Chandler joined the JAZZ™ team at the Good Food Show in Birmingham last month as part of the brand’s continued celebrations for its 20-year anniversary.
Taking place at the NEC from 27-30 November, the four-day event attracted over 80,000 consumers and featured live demonstrations from celebrity chefs including James Martin, Si King and Michel Roux.
The JAZZ™ team were back at a venue and show they are familiar with after previously exhibiting when the brand first launched in the UK and in the following years to come. The JAZZ™ van took centre stage at the event and visitors once again flocked to the stand, with over 50,000 slices of JAZZ™ Apple sampled and sold.
Visitors also had chance take a trip down JAZZ™ memory lane as imagery from previous events showcasing the brand’s journey, from small-scale stands constructed of apple boxes to the eye-catching JAZZ™ apple sampling van featured now, were displayed on the stand
If you were one of the lucky people who visited the show and the JAZZ™ apple stand then we’d love to hear your thoughts on the day so be sure to tag us in your photos on social media using @jazzappleuk.



