Grower Chris Levett of Baretilt Farm in Kent has helped JAZZ™ Apple get the UK season off to a flying start after his batch of JAZZ™ were voted the ‘UK’s Tastiest Apple’ at the recent National Fruit Show, with JAZZ™ grown by Simon Bray of Monks Farm making it a one-two finish for the variety after scooping second prize.
Taking place at the Kent Event Centre on the 25/26th October, the National Fruit Show champions the best of the UK’s commercially-grown top fruit and soft fruit and at the heart of the event is the 60 metres of competition entries.
On winning the prestigious title the special variety made it four wins in six years to cement its place as the growing star of the apple world. The award comes on the back of the brand this year pipping Cox to become the UK’s fifth most popular apple.
Kantar data also revealed recently that consumer spend on the brand rose to £51.1million in the 52 weeks ending October 7 2018, an increase of 18.5% on the last year and +32.6% since 2016. The fantastic news for JAZZ™ coincides with plans to plant an extra 250,000 extra trees by 2021.
Next up for the award-winning apple brand will be the BBC Good Food Show at the NEC, Birmingham, at the end of November where they will be sampling their UK-grown new season JAZZ™ to over 100,000 consumers over four days.
Gary Harrison, of Worldwide Fruit Ltd and the UK Commercial Manager for JAZZ™, commented:
“We are proud and delighted to have won this award, and it sets us up nicely for the commencement of the new season in a matter of days time. Hats off to Chris and his team who have put in the hard work all summer to produce some stunning apples. It’s our fourth win in six years, and comes after we recently hit over £50m in consumer spend over the last year so it’s the perfect way to start the season. The love for JAZZ™ in the UK just gets stronger and stronger each year, and with consumer sampling events and increased availability in all major supermarkets, the JAZZ™ name is spreading further and further and we are forecasting continued growth for JAZZ™ Apples in the UK in the years ahead.”
